Some Simple Tricks of Video Streaming Optimization

Wednesday, December 14th, 2011 at 3:20 pm

The Internet has been experiencing a video explosion in recent years. Videos have an inherent effectiveness when it comes to service or product presentation. This has led to major search engines creating video sharing platforms so as to satisfy the great user demand and searches. Just like is the case with Search Engine Optimization (SEO), it is vital that you learn the process of streaming videos optimization before posting them on your website. This will not only enhance user experience, it will also have your video clip ranking highly among the search engines which will in turn direct traffic to your website.

Aspects of Optimum Video Shooting and Streaming Optimization

In order to retain the interest of your target viewers, professional movie producers and directors make use of slow motion. Motion introduces negative effects in most streaming video compression techniques. In order to get top notch video quality ideal for streaming purposes using simple camcorders, try as much as possible to reduce motion during the actual video shoot. On-camera motion should also be avoided. Motion results in a degradation of the overall picture and picture quality. Have a thorough knowledge of the type of video software format that you will be using as it has a direct impact on the quality aspect of your video. Some video software packages are best used using higher data rates (H.264) while others are much more efficient at lower data rates (Windows Media).

Always plan the video’s background before you start shooting in addition to avoiding too much motion. This avoids that blurring effect that characterizes poorly done videos. The background should also be considered along with the video software package/codec to be used. Some codec’s are only able to work with a certain type of background. The set should also be arranged and dressed in such a way that it provides an easy to optimize background depending on the codec being used.

The set illumination or lighting is the third step that should be taken care of. All high quality streaming videos have excellent lighting which provides a clear contrast between the background and the subject.

Last but not least, have a good camera and be proficient in its use. Keep the settings consistent while filming and whenever possible make use of multiple cameras. Multiple cameras result in videos that are quite interesting which is the key aim of video streaming optimization just like is the case with Search Engine Optimization or SEO. Avoid panning and zooming at all costs as this result in video degradation.

About the Author:

Ry Ryan is a blogger continuously seeking for online resources where he can share most of his articles about the World Wide Web. He recently worked for a SEO company that provides effective search engine optimization strategies to clients.